A Real World Business that Gets Generic Domain Names.

logoI was looking over some of my .COM.AU domain names that I own that are hyphenated, I don’t have many hyphenated domains but I still think if the search phrase is a strong one then it is worth having. In Australia I have been surprised to find many businesses online that have the “‘hyphenated” version of the name if the the “non-hyphenated” name is already taken and they build very solid online businesses out of them.

So while I was looking at these names that I own -

www.mountain-bike.com.au

www.mountain-bikes.com.au

www.road-bike.com.au

www.road-bikes.com.au

www.bmx-bike.com.au

www.bmx-bikes.com.au

I came across this website www.bicyclestore.com.au which on its own is a half decent domain name to have, but I also discovered that this same business owned www.mountainbike.com.au, www.mountainbikes.com.au, www.roadbikes.com.au & www.bmxbikes.com.au, which all redirect to his main website, not a bad effort and who knows how many other generic domain names he owns relating to his products and services.

Now without talking with the owners of the business I can never be sure of how much traffic that those names are bringing in but I did a quick calculation using the Google AdWords Keyword Tool set for “Australian” stars and it would be over 360,000 searches per month just on the exact match phrases alone for those names.

So its great to see that more and more businesses seem to be getting a grasp of the true value of generic domain names.

8 Responses to “A Real World Business that Gets Generic Domain Names.”

  1. scott Alliy July 27, 2009 11:53 pm
    #

    Good post and smart observation. Let’s not forget the two other important benefit that multiple domain names brings besides increased traffic. Namely protection from competitors inruding in your name space and growth arms.

    What most people fail to understand is that domain names are one-of-a-kind. Each one I have is one less that a competitor or start-up can own.

    This is what makes them so valuable IMO.

    My company owns over 1100 domain names relating to our training search engine. That’s a lot of increased traffic, security from competitors, and potential growth avenues.

  2. Oz Domainer July 28, 2009 3:57 am
    #

    Cheers Scott,

    And so very true what you said about taking the names away from the competitors and protecting the business space that you operate in.

    Regards

    Ed

  3. Lumpenfolk July 28, 2009 6:19 am
    #

    I don’t know anything about .com.au, but I did some basic (PHPLD) development of hyphenated http://irish-bar.com about 2 years ago, then left it alone. Now it has #1 position for numerous city/country/irish/pub/bar searches in Google, Yahoo and Bing.

    On a few good days it has made about $0.02 on Adsense!

    - Paul

  4. George Pongas July 29, 2009 12:36 pm
    #

    I agree with all the points above. The problem though (and there lies the opportunity), is that most multiple domain owners just point the domains back to their home page.

    To really maximize the value and opportunity, landing pages with highly relevant keyword content is required. The extra effort will be rewarded many times over…

    NB: In the interest of full disclosure, I run a domain registrar specializing in catching expired com.au domains, so I like it when people buy many domains :)

  5. Oz Domainer July 29, 2009 1:40 pm
    #

    Hi George,

    Thanks for your comments, I really like the service you provide over at http://www.domain8.com.au. Well done!

    I agree about landing pages as it is something I recommend on a daily basis to my clients for their online marketing campaigns.

    At the very least it would be best for http://www.mountainbikes.com.au to redirect through to the Mountain Bikes page http://www.bicyclestore.com.au/Mountain-Bikes-c-266.html
    of the site at http://www.bicyclestore.com.au as it takes away one more step that the vistor has to make to find what they are looking for.

    Regards

    Ed Keay-Smith

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