Our first podcast interview will be live within the next week with my good friend Ned O’Meara from www.domainer.com.au. Ned has a huge amount of experience in the Australian domain market place and has some fantastic incites to share with our listeners. Stay tuned…
It has been a while in the making but finally I got to do my interview with Ron Jackson from www.dnjournal.com.
I consider Ron to be the top guy when it comes to reporting on whats happening in the Domain world with his great interviews that he does with the who’s who of domainers, his coverage of all the major domain name conferences and his relentless tracking of the sales that are happening in the domain industry.
I hope you enjoy the Podcast.
Many of you who read this blog know that I got my start with online marketing back in 2003 with a focus on affiliate marketing and Google AdWords.
I then started my consulting business AdWords Marketing in 2004 and have been involved in the PPC (Pay Per Click) advertising industry ever since.
One area of setting up a PPC ad campaign that often gets overlooked is the display URL used at the bottom of the ads.
Google allows a maximum of 35 characters including spaces to be used for the display URL so having the most relevant keyword rich domain name
as a huge benefit when it comes to getting a higher click through rate and quality score for your ads.
I have run tens of thousands of ads on AdWords over the past 5 years and without a doubt a campaign that has the most relevant domain name used as its display URL will kick the ass of the same ad doing an A/B Split test where the only thing that is different in the 2 ads running at a 50/50 split is the display URL.
Let me give you an example where the search term is “Factoring Finance”-
New Free Service Finds the
Right Factoring Finance for You!
New Free Service Finds the
Right Factoring Finance for You!
Although the only difference is the display URL, it can make a HUGE difference in the click through rate of the ad just because the URL matches the search.
It has been effective for me 9 times out of 10 over the years. Google has made it much harder in recent times to test different URL’s within the same Ad Group
but I can assure you it is very very effective.
This is another reason to have high quality keyword rich domain name that does not get talked about a great deal by domainers, food for thought!!
Here is what Google has to say in its Google AdWords Guidelines –
Display URL must be accurate.
- Your Display URL must accurately reflect the URL of the website that you’re advertising. It should match the domain of your landing page so that users know which site they will be taken to when they click your ad.
- Where you have keyword URLs, these are considered to be your Destination URLs and the Display URL must accurately reflect them.
- The Display URLs within each ad group must have the same domain.
- The Display URL field cannot be used as another line of ad text.
- Your Display URL must include the domain extension, for example: .co.uk, .net or .org.
- If your actual Destination URL link is too long to use as your Display URL, use a shortened version (such as your homepage) that meets the character limit for this field.
Destination URL: http://www.TravellingDog.net/toys.html
Display URL: www.TravellingDog.net
I have been noticing a lot these days that many of the websites that are getting into the top 3 listings on Google are not names that most domainers would necessarily expect to see in such a prime spot.
Now we all know that owning a domain name like www.palmsprings.com (owned by brothers David & Michael Castello) is the best position to be in buy far, but many people I talk to on a daily basis think that if the don’t have the premium name that its not worth the time or effort to go after a good Google ranking.
Well there are many cases to say otherwise, the Palm Springs example is the one I will focus on for this exercise.
Now if you do a search on Google for “palm springs” you will see that the number one site listed for that phrase www.palm-springs.org a hyphenated .org name!
Now it only has about 30% of the back links of www.palmsprings.com but is number 1 as apposed to number 2 for www.palmsprings.com so it goes to show that if you want a great Google ranking not having the best category killer name should not stop you from trying.
I still believe that having keyword rich domain with or without hyphens will make the job easier and get clicked on more by the searcher once they do see you on Google, but at the end of the day the premium generic name will get what the hyphenated .org’s or .net’s will never get, TYPE IN TRAFFIC!
So my point is don’t discount other names if you are just looking for good search rankings and traffic because a name you could hand register or pick up cheap in the drops or aftermarket can do a pretty good job if you play your cards right with SEO etc.
If you have any other examples you would like to share please feel free to post them.
Have a great day.
For those who have not seen it yet, Rick Latona has opened up his new forum dedicated to ccTLD’s.
You can fin out more about it here www.cctlds.com , If you join the forum (which is free) feel free to mention
me as where you heard about it from. My forum user name is OzDomainer, look me up when you drop by.
I am happy to say that in March I will be doing a Podcast interview with Ron Jackson from DNJournal.com.
Ron is the main man in the Domain Industry for covering all the major events and is responsible for some of the best domainer interviews I have ever read.
I think it would be great to get some questions for Ron to answer from readers of my blog, so please feel free to submit them to me during February so I can put them to him on the day.
This is the first time I have ever used more than two Must’s in a sentence so this must be good!
Well it is!
Ron Jackson has just posted this today – The State of the Industry January 2009: 15 Leading Experts Break Down What Went Wrong in 2008 and Predict What Will Happen in 2009 and it would have been worth reading if it had only been the last post by Leading Expert #15 (you will have to read the article to find out who it is)
DO NOT WASTE A SECOND MORE ON MY BLOG! GET YOUR BUTTS OVER TO THE ARTICLE NOW
Knowing the laws regarding the ownership and purchase of your domain names is something that is often neglected or overlooked by domain owners.
It can be a mine field of information to follow and process and if you have tens of thousands of dollars invested then you had better start paying attention.
You could be in for a rude awakening one day when the law or a company that thinks it has the rights to ownership of one of your names comes a knockin!
As most of you know I am a big .IN domain fan and it looks like Bob Parsons from GoDaddy is .IN to it as well (sorry could not resist!)
GoDaddy is now an official registra of the .IN ccTLD’s. And it’s not just .IN, but all the associated extensions too — .CO.IN, .NET.IN, .ORG.IN, .FIRM.IN, .GEN.IN and .IND.IN. The full suite of .IN domains start at the price of just $14.99/yr
Now seeing as I am a Pro Reseller of GoDaddy through my website www.DomainNamesJunction.com that makes me a happy camper as I can register them for only $12.99 which over the next year will be a big cost saving exercise when I will transfer my 320+ .IN & .CO.IN domains across to GoDaddy.
Are you ready to grab your share of over 60 million internet users in India?* *Figure comes from internetworldstats.com
I am in Japan for the last night heading to Malaysia tomorrow for Christmas and home to Perth Australia for New Years.
My family and I have had a fantastic time travelling for the past 7 months and would recommend it to anyone.
I wish you and your families a safe and Merry Christmas & Happy New Years, may 2009 be a great on for you all.
It is often said by other domainers / domain owners that their parked pages do not get good rankings (if ranked at all) by Google or other search engines.
I like to keep an eye on my domains as often as possible to check their traffic stats which may be as often as every 3-4 days or so for my different accounts and domain TLD’s & ccTLD’s.
It always grabs my attention when there is a large traffic spike in particular when its not just over a day or so which could be news or current event related to cause an increase in searches. But when the increase stays there and does not drop back down again it usually points to one thing, Google!
I have had quite a few domains that this has happened to recently and I don’t think that it is a coincident that all of these domains are parked with the same parking company www.parked.com as I think they have one of the better custom domain setups that seems to be very “SEO friendly”.
One of my domains on the subject of Electrical Switches www.electricalswitches.net is ranked about number twelve on Google’s global search using a broad keyword search which is not to bad at all considering that it is only parked. The exact match phrase “electrical switches” lists about 433,000 websites that have that phrase on their site according to the Google results and www.electricalswitches.net is listed at number 9 on Google.
So needless to say that the ppc income has gone up accordingly from what it was a few months ago of about $2 per month to approx $15 per month now.
Now this is not going to buy my New Nissan GT-R any time soon (the best sports car ever to come out of Japan IMHO and a “super car killer“)
The downside to parked.com is that as yet they don’t have a domain sales after market to handle any enquiries about the domain if you have it listed for sale, just a basic contact form which is ok. I would prefer the best of both worlds but with all of the parking companies I am yet to find it.
Still I am impressed with the rankings of my indexed parked pages and while the domains are waiting to get developed they are paying for themselves then well and good.
We registered the domain name back in November 2004 for reasons mentioned here http://www.horseobsession.com/about-this-site/
Sasha wrote all of the content herself other than the “About HO” page which we helped with and with a bit of help from Daddy (Me) setup the WordPress blog to run it on.
We are hoping that over time the site will help to pay for or at least to lease a horse for her to ride on a regular basis other than her fortnightly riding lessons.
All of the 410 horse related pictures that are and will be on the website are from the trip that we are currently on (see Laptop Nomads)
The banner was created using Banner Maker Pro 7 in about 10 minutes by Sasha and me using her photos.
I think that it is great that we can teach Sasha about websites, affiliate & internet marketing, domain names etc based on her working on a subject that she is “obsessed” with and that it can give her some options of how to generate an income when she gets older rather than having to go and trade hours for dollars (not that there is anything wrong with that!)
Any links back to Sasha’s site would be greatly appreciated, also any comments left on www.horseobsession.com to Sasha would be great as well.
Cheers from Ed in Japan
Watched a fantastic video today by my mate Perry Marshall. I have known Perry for over 4 years now and was a student of his back in 2004/2005 on using Google AdWords which is when I began my consulting business which I still run today on internet marketing & Google AdWords Consulting.
Perry is one of the best all round marketers that I have ever met and what he has to say in this video is well worth the 15 mins or so it takes to watch it.
Do yourself a favour and check out the video at http://www.perrymarshall.com/bite-the-hand-that-feeds/
What do drummers have in common with domainers you may ask.
Well the successful drummers (like the ones you will see in a moment in the video below) didn’t take any shortcuts to get as great as they are.
To get where they are and their level of success they work hard, practice and are always looking at improving their chops and perfecting the art of playing the drums.
Being a drummer myself I know how hard it can be and just when you think you are are getting somewhere you watch a video like this one and realise that it is a life long learning process.
I think the the domain business is the same. I am a bit over hearing people complaining in forums etc about how hard it is and that they are not making any money. When they have only been in the game for 5 minutes! Stop whining and start learing from people that have walked the path before you. Stop looking for the quick buck and focus. As my good mate James Martell always says “No Hocus Pocus, Just Focus”.
The drummers in the video (Dave Weckl, Vinnie Colaiuta & Steve Gadd) are some of the very best in the business and they did not get that way buy accident, they have invested tens on thousands of hours practising just like successful domainers can spend thousands of hours looking over domain lists to find a great domain or developing websites.
Master you art people! Drummer or Domainer its all the same principals.
I hope you enjoy the video as much as I do as it keeps getting better as it goes along ( it is quite a few years old so please forgive Dave Weckl for his hairstyle LOL)
One of the many ways I research domain names is the data that is generated from my websites Google Analytics stats.
If you do not use it or have not heard about it then welcome back from Mars as it is a fantastic and FREE analytic tool that every website owner should use.
I like to look at the traffic stats and see which keyword phrases are being used the most to bring in traffic to my sites and it can often be phrases that you may not have thought about. Then I will check that phrase and see if it is available to register as a .com or the equivalent ccTLD for the market that your site is targeting.
Here is an example of what I am talking about –
My wife has had a site for her Career Consulting business for the past 4 years called Career Wisdom (www.careerwisdom.com.au) One night about 9 months ago I was looking over the analytics stats to see which keywords / phrases were bringing in the most traffic.
The number one phrase that brought in the most traffic was (and still is) “career quotes” which is not of any great targeted value to Lois for her consulting as she mainly deals with clients in Australia. The domain name www.careerquotes.com was taken so I did not bother with any other extensions and seeing as she is number one or two most of the time in google we are still getting lots of traffic (just not sure what to do with it at this point, any ideas are welcome )
But the next highest keyword phrase that was bringing in great traffic was “career advice” so I checked the availability of the .com & the .com.au. The .com was taken but to my surprise the .com.au was available. It was 2 am by this stage and I checked the whois 3 times in different places and sure enough it was available. Excellent!!
As it turns out it had been registered for 6 years by someone who let it expire for whatever reason so I snapped it up as quickly as I could fill in my reg details at my registra.
Now www.careeradvice.com.au brings in a very decent amount of type-in traffic every month to www.careerwisdom.com.au and is going to be developed in 2009 as its own website seeing it is one of the top searched on phrases in the career industry in Australia.
I have done this with many other websites such as my www.waterpurifiers.in website and registered www.homewaterpurifiers.co.in & www.homewaterpurifiers.in as well which is one of the higher searched on phrases for that industry in India. You get what I am on about now I am sure.
My point is that if I had not checked my analytics stats I would never have found that www.careeradvice.com.au was available and also many of the other domains that now bring in type-in traffic to my other sites.
You can get similar stats from your hosting plans (such as Host Gator Web Hosting) using stat counters such as AW Stats or Webalizer but I much prefer the detail and user interface that Google Analytics provides.
Regardless of the tool you use, start looking at your website stats you may be surprised at the keyword / phrases that bring in the most traffic to your site and you never know, they may be available to register as well.
Happy domain hunting
I just came across some recent stats on global internet usage at http://www.internetworldstats.com/top20.htm and it tells an interesting story.
It is no surprise to me that China is now the leading country in terms of the number of internet users it has with 253 Million users beating the US with 220 Million and of course the amazing thing is that China has only a 19% user penetration to reach number 1 where the US has a 72.5% user penetration. This leaves room for massive growth over the next 5 – 10 years for China. Even if they only grow to 40% in the next 10 years that is over 500 Million internet users and that is huge numbers in anyone’s book.
But the country that excites me the most is of course India. No surprise there to my regular readers! With over 60 Million internet users to date it is number 4 on the list just after Japan. With a population of over 1.1 Billion people its user penetration is a tiny 4% which leaves massive room for growth. So happy days I think are ahead for the .co.in & .in ccTLD. Every day I am picking up great one & two word domains at reg fee which in time I am sure will be worth 50x times what I paid for them.
I have already seen an increase in interest for my .co.in & .in domains through Sedo and have sold a few over the past 12 months for anywhere between a 50x – 150x return.
I am constantly re-investing my profits into buying more Indian domains and developing the ones that I like the most. I can’t buy them all and don’t have the time to look every day, but there are still GREAT Indian domains to be had at reg cost. I still invest in other ccTLD’s and have several hundred .com, net & org’s in my portfolio and also .co.uk but I think the diamonds in the rough are my .co.in & .in domains. Give it a few more years and I will either be laughing or being laughed at. Nothing ventured nothing gained!
As many of you know I am a HUGE ccTLD fan. I think there are some great untapped opportunities to be had at the moment and I am taking advantage of this myself.
I have spoken about my mini-site www.waterpurifiers.in which is being slowly developed over time and is starting to get some great results on Google.
The AdSense revenue is picking up and in the near future I should be putting some advertising on the site as well.
So after only 3 months or so being live it is coming along nicely and should only get stronger over time as more content gets added to the site.
I have also launched about 2 weeks ago my site www.solarpanels.in with which I am following the same principals as www.waterpurifiers.in
There is only a few pages of content on Solar Panels as I am drip feeding the content over time.
My goal with these sites is to have JV partners and advertisers as the main revenue source rather than PPC and more than likely get rid of PPC all together, but for now if they make a few dollars a day it helps to cover the cost of development.
I often get asked if it is worth developing domains other than dot com TLD’s such as .net, .org, .info etc.
My answer to that is it depends on a few things.
I would NOT recommend putting a great deal of time into developing non dot coms other that ccTLD’s such as .com.au, .co.uk or .in etc as the owners of the .com version of your domain will gain a fair bit of the benefits of your hard work.
I would (and do myself) recommend building mini-sites around .net, .org etc but not a fully developed site. Min sites in my experience produce a much higher rate of return than having the domains parked.
I have no problem in spending time and money building sites on my ccTLD domains as they are usually targeted at the local markets and have a strong domain extention recognition in their respective countries such the .com.au for the Australian market.
I also think that your chances of ranking well in the search engines with ccTLD,s is much better when targeting a local market but you can rank well with almost any name if your Search Engine Optimization is done well.
Just travelled by Japanese Bullet Train (Shinkansen) yesterday from Tokyo to Kyoto, they are fast and also very comfortable to ride.
I have travelled on many Hi Speed strains on this trip and I thought that it would be hard to top the European trains like the TGV & Renfe Hi Speed in Spain but the Japanese are the masters of this form of travel and it has given me some great content for a site I will be developing called www.travelbytrain.net
The train was 16 cars long and seemed to go forever. When the train pulled into the station there was a whole line of cleaners waiting to get on after the passengers were all off so they could clean the train for the next lot of passengers. I counted on average 4 cleaners (all women) per car x 16 cars WOW! They do a great job as the trains were the cleanest we have seen in 6 months except for maybe Switzerland and as for running on time, we are talking to the seconds in departure timing from the trains I was watching, very very impressive.
The Japanese also will the “Fastest Internet Connection Known To Mankind” award (well at least the fastest we havw had on this trip anyway) with an average download speed of 24 megabytes per second and an average upload speed of 14 megabytes per second. NICE!! (Stats taken from www.speedtest.net)
We have had some fast connections in other countries but this just makes life much easier when you are working on the road building websites, buying & selling domains, talking on skype etc.
I arrived in Japan yesterday for 3 weeks as part of my families 7 month world trip.
We start off in Tokyo for a few days then off to Kyoto & Osaka for another 20 days.
What I have noticed so far in Tokyo is that they have some strange domain names indead!
In one of the local magazines which promotes hotels there was a high percentage of hyphenated domain names.
For eg. www.central-inn.net, www.ark-hotel.co.jp, www.toyoko-inn.com I could go on but there were way to many with hyphens it would take me all night.
Lets just say they like their hyphenated domain names!
There was also a Japanese hotel using an Indian Hyphenated ccTLD domain www.e-room.in/royalkj/ go figure???
In the one to top the lot was one we saw walking down the street which was www.eeeeeee.jp/ Look out LLL & LLLL markets, here comes the LLLLLLL.
Now if anyone can guess what the company does at www.eeeeeee.jp/ before you click on the link, I will buy you a beer!
More strange domain name sitings from Japan coming soon.
Following on in the footsteps of my previous post.
Looking at most of the dropped domain names these days is its blatantly obvious that most people registering domain names don’t have a clue as to what constitutes a good or great domain name. Yes there can be exceptions to the rule but they are few and far between.
If the people registering these very poor, nonsensical domains had only read Ron Jackson’s great website Domain Newbie first, they may have thought twice about registering them and done some research before hand.
Ron’s other site that he is much better known for is DN Journal which as MUST read also for all domainers / developers.
I have chatted to Ron via email many months ago (before I left for my 7 month trip) about him being the subject of one of my future podcasts but we have both been very busy so it is on the to do list!
I came across this very very funny domain video while I was at Jamie Parks website www.domainerdeveloper.com
It is a spoof video from “Domain Name Dollar Store”
Take a look you should get a laugh, even if you have watched it before!
The funny (& sad) thing is that most of the names in the video are better than most of the drop lists these days.
As most of my readers have gathered by now I really like the ccTLD (Country Code Top Level Domain) space and it seems as though I am not alone.
Rick Latona had this to say after the Traffic DownUnder show had finished “Clearly the .au names were popular which shouldn’t have been a surprise considering we were in Australia. This only confirms my theory and supports my decision to focus solely on ccTLDs during my own show in Amsterdam this coming June. More on that coming soon.”
I look forward to seeing what Rick has planned for the ccTLD market place next year.
Also Ron Jackson from DN Journal headlined one of his latest posts with this “Year’s Biggest Country Code Sale Takes a Spot Among the First Three on Our YTD Top 100 Domain Sales Chart” read his report on recent ccTLD sales here
To get an idea of just how big the ccTLD market is, take a look at this map of all ccTLD,s made up by John Yunker from Byte Level Research
You can even order prints of the map to put on your wall if you so desire!
Please note this info about the map below-
Each ccTLD is sized relative to the population of the country or territory, with the exception of China and India, which were restrained by 30% to fit the layout. At the other end of the spectrum, the smallest type size used reflects those countries with fewer than 10 million residents.
(Click on the image below to maximise)
I made a guest post over at www.inforum.in a few days ago and Jeff asked if he could use it on the blog at IN Forum.
Here is an extract from that post.
“About 6 months ago I made a list of about 500+ .co.in & .in domains that I was looking at registering.
I purchased about 100+ of the ones that I liked the best and left the rest for later or in this case other people.
One domain that I did not register was pvcpipes.in. A very good name, but I had others to deal with.
Well, checking back on it and others I see that quite a few of them have been registered by companies and NOT (as far as I can tell) by domainers.
The company that now owns pvcpipes.in is a manufacturer in India of you guessed it – PVC Pipes.
It is a trend that I think will get stronger as the Indian domain market gets more recognition from the Indian population.”
To read the whole post go here
I had the pleasure on a recent trip to New York (see my site http://www.laptopnomads.com/413/sitting-on-apple-in-the-big-apple/) to catch up with fellow Domainer / Developer Elliot Silver and his lovely wife Karen.*
We chose The Hard Rock Cafe in Time Square as had been there last year and wanted to take my wife Lois & daughter Sasha there. As it turned out Elliot & Karen had never been there either so off we all went.
We had a great time and great food and of course we talked about domain names and websites in general for most of the night but that is a fun thing to do with someone that really “gets” domain names.
Elliot is organising a Doaminers get together in New York on the 9th of December (read about it here http://www.elliotsblog.com/index.php/new-york-domainer-get-together/) if you live in New York or anywhere near get along to it, I know I would if I lived in New York.
If you have been living under a rock for the past 6 months or so you may not have heard that the Traffic domain show is heading DownUnder to Oz on November 18th.
If I was back in Oz I would be there in a heartbeat. Next time I hope!
My fellow Aussie Domainer Michael Gilmour will be there and has posted a very useful guide http://www.whizzbangsblog.com/index.php/20081031482/MyBlog/Saturday-Musings-learninga-about-Australia-and-TRAFFIC-Downunder.html for people coming from oversees on how we talk in Oz and what some of our terms & phrases are. I had a good laugh reading it and it even made me feel a bit homesick
One thing for sure (and I know this is bias) but Australia is dam great place to live and raise a family. Great country, beaches, weather, people & opportunity.
So if you have not been DownUnder, do yourself a favour and get on the plane and get your butts down here.
If you are going to be going please drop me a line in the comments area of this post and I would love to talk with you during and after the event to report on how it is going and how it went when its all finished. Love to hear from you.
No this is not what you think! It is not another post on how bad things are going in the economy yada yada yada!!!
I am in Europe at the moment on my Laptop Nomads Trip and have just spent 10 days in Switzerland.
I have been there before but was reminded of how spectacular the place is!
Also how well run it is. Everything was on time and worked well. The trains were fantastic, without doubt the best of our four months so far. If a train is running 15 seconds past its due time then it is running late in Switzerland. You can set your Swiss watch by them.
Anyway domain names are NOT in the toilet far from it (the best long term investment there is at the moment IMHO) But they are on the toilets.
On one of the 5 days we had in the wonderful Swiss town of Lauterbrunnen we went up one of the may mountains you can find there. Whilst walking on our way up to Schilthorn Piz Gloria (where the James Bond 007 film On Her Majesty’s Secret Service was filmed in 1969) we came across a portable toilet or a Porta Loo we call them in Oz from a company called Toi Toi who supply portable toilets for outdoor events and remote locations like a few thousand metres up a Swiss mountain. Of course they have their website on the side of their toilets so I could find them again and it was an easy domain to remember.
It has been very interesting over the past 4 months travelling through the UK & Europe taking note of the domain names on advertising etc. Without a doubt I have seen far far more companies using their ccTLD’s (Country Code Top Level Domains) eg www.toitoi.ch over the .com. This is good news for people getting into the domain name space as there are many many opportunities available for people to focus on their ccTLD’s if the .com is gone. Its a no brainer that if the .com is availble and affordable then you should try and get it but you can still do well without it outside of the US.
Although the US has a very large population of approx 301,139,947 people that still leaves over 6 Billion people who do not necessarily see the .com as their domain of choice.
Travelling is a very very eye opening experience in many ways, in regards to domain names it just confirms my strong belief in ccTLD’s and their future.
Take a look around where you live and see what people and companies are using for domains and don’t miss out on opportunities by having the .com blinkers on.
One thing I do on a regular basis is look over the domain names that are going to auction at any given time and then do a search of my ccTLD’s that I have in my portfolio (mainly .co.uk, com.au & .co.in & .in) to see if that domain name is available in any of those extensions.
Quite often they are and as long as it makes sense to searchers in that country and has a decent search volume for the domain name keyword string, then I will register that name. I do usually stick to commercial based domains as it is much easier to monetise them from parking in the short term and developing mini sites etc with them.
As an example here are a few Indian domains that I picked up after looking over the current list of auctions coming up next week at TRAFFIC in New York.
Now I now these names are not a .com or .net but they can be very, very powerful in their country of origin as many people relate very strongly to their own ccTLD.
I know for a fact that they will pretty much all wash their faces within 6 months once a mini-site has been put up with some original content, AdSense , affiliate programs & advertises etc. The risk of investment is not very high for a decent return and hopefully a better sale price in the long run.
I have many sites that are set up this way and tick along bringing in $5+ per day from AdSense and some a lot more from affiliate products and advertising and none are .com domains.
It is a no brainer to me that if I can buy a good quality overlooked ccTLD for under $10 and spend another $150 on content and building the mini-site and get that back in 6 months then from then on its all cream on top.
An example of a site I have is www.biodieselkits.co.uk. I have had that domain since Feb 2007 and from about Nov 2007 it has been bringing in between $5-20 per day in AdSense income and it is number 1 in Google UK for its main keyword phrase (and has been for the past 9 months) and in the top 5 on Google globally as well.
I am also talking with some suppliers to sell the product direct from the website (these kits sell for anywhere between $2500 – $25000 depending on the size) now it won’t take many sales even at the low end to make this a very profitable website and I spent $200 bucks and about 2 hours developing it.
I am not saying this to pat myself on the back, I am saying this to try and get those of you who think ccTLD’s are not worth it to think again, they are and they will only get stronger over time as the .com gets stonger and more expensive and out of reach for the small to medium businesses to buy.
At the end of a day it is just a simple formula that works for me, it may not be for everyone and that’s fine by me too. (more for me )
I am looking forward to seeing how much the .com equivalents of my domains sell for if at all. If they do go for high prices it only ads to the value of my ccTLD’s.
Am I full of crap??? Time will tell! LOL
I get asked that question a great deal and I will get to that in just a moment.
The answer depends on many things.
But first you need to ask a few other more important questions-
Do you even want to to do them yourself?
If so, how much time do you have available if you are building the sites yourself?
Do you want to create the content for the sites yourself or outsource it to a ghost writer on Elance etc?
How many domains do you have to develop and are you kidding yourself that you will ever get around to building them all out!!??
(I own approx 900 or so domains and I know that I will only ever get to developing a fraction of those)
The answers to the above questions may very well make the first question mute!
If you get to the point where you do want to develop your domain names yourself then here are some of the software platforms that I use.
For anything website / blog related, as far as I am concerned the king of the hill is WordPress. I have tried the others over the years but still keep coming back to WordPress and it just keeps getting better and better each year. It is open source so it if free to use!! Yey!
It has a huge community behind it and most decent hosting companies using C/Panel or alike suck as Host Gator have automated installs and updates available which makes it very easy for the new person getting started with WordPress.
The other software program I use and have done for the past few years is XSite Pro 2. It is a fantastic HTML / WYSYWIG website design package that is taylor made for web marketers and has many great templates, widgets, scripts etc built in.
The latest version 2 has only been out for the past 4 months and is a great improvement over the first version which was still great for its time.
XSite Pro 2 has built in scripts for your AdSense account details so it makes it very very easy with just a few clicks to have ads placed wherever you like on your site.
A site that I have just started which is on the subject of water purifiers in India called www.waterpurifiers.in was built using XSite Pro 2. It won’t win any design awards, but in my experiance in internet marketing over the past 5 years “slick is dick” and as long as the site is fuctional and has good information that is all that most visitors give a hoot about. The more bells and whistles you have on a website IMHO the worse it is for the user.
So thats my 2 cents worth on the matter and I welcome any useful and relevant comments.
I am in Paris at the moment for 7 days as part of my Laptop Nomads trip.
We were in the local cafe using the wifi when a very cool van drove past us and it caught our eye and so did the domain name. The domain is www.dogwalking.fr and you will never guess what this company does…. you guest it, Dog Walking. I did not get a chance to check out the domain name until later that day about 7 hours after first seeing it but because they used an easy to remember domain name I went straight to the website no problem at all.
I know to most this may seem like such an obvious thing to do, but on my travels I have seen some really crap domain names and guess what, I can’t remember them!
Anyway check out this website, it is very very cool and one of the stand out websites I have seen this year. www.dogwalking.fr
The train has free high speed wifi on board so my wife Lois, Daughter Sasha and I all had our laptops out making good use of the 4 hour trip.
We had a very funny moment as I was on Elance paying one of my content writers in India for the work that she was doing for one of my Indian domains about Water Purifiers www.waterpurifiers.in (still parked at the moment but being developed). We sat and pondered at the freedom an online business can give you as we are from Australia travelling through UK & Europe using someone in India to write content for our sites that are both globally and locally targeted.
If that is not a sign that the world truly is a global economy these days then I don’t know what is!
I also caught up with another Aussie domainer mate of mine Ben Wilks from Queensland who has been travelling since May. We met at the Tower of London and had lunch and chewed the fat on domain names, SEO etc. Great fun and it was the first time we had met in the flesh but had emailed and talked on Skype many times.
If anyone needs any top notch serious, kick butt SEO work done, then Ben is your man.
We offer services for you business promotion. Our web development team is the professional in web design and search engine optimization. We also offer you cheap and affordable web hosting packages with emerging services.
Hi all and sorry for no posts over the past few months.
As most of you know my family and I are on the road for 7 months taking some time out and having a great time I can tell you
We have a blog about what we are up to at www.laptopnomads.com so I will not repeat myself with that stuff here.
I relation to domaining and domainers I have managed to catch up with some guys I know from the web but have not met in person up to now and am very happy that I have done so.
I first caught up with David Carter and his family at his home in Birmingham UK for afternoon tea and met his children and wife Jan.
Read more on that with some pics here http://www.laptopnomads.com/10/laptop-nomads-are-go/
Then we spent some time with Tommy Butler and his wife Tricia who own www.glasgow.com (very nice domain name guys) Tommy is a very switched on guy and has many many Glasgow related domain names and his a great business based around them.
He took us around Glasgow for a day and we all had a ball. As Lois & I were both born in Glasgow it was a real treat to be taken around buy the man who owns it!!! Virtually at least LOL. More about that on our blog at http://www.laptopnomads.com/38/edinburgh-to-glasgow/
So many thanks to those guys for their time and hospitality, it was great to finally put a face to the names.
Before I left I said I had a new podcast to upload that I hade done with Brian Johnson from www.domainparkingmoney.net, well I am still editing that one as I have had some audio editing challenges since being away but should have it ready soon.
As for other podcasts I have been talking with Ron Jackson from www.dnjournal.com about doing one but the timing for both of us has not been great so as soon as I have more info I will let you all know.
If you have any suggestions or requests on who you would like me to interview on the subject of domain names or internet marketing please let me know and I will see what I can do.
Marketing trend is changing into online marketing. There are a lot of website hosting companies which offers online marketing solutions. These companies have increased their services circle into web site design and website development field.
In a few days time my wife Lois, daughter Sasha (who is 9) & I will begin our laptop nomad travels across the globe.
We are heading off from Perth on a 7 month trip covering many countries including and not necessarily in this order-
United Arab Emirates (UAE), England, Scotland, Ireland, France, Italy, Austria, Switzerland, Germany, Spain, Portugal, Czech Republic, USA, Canada, Japan & Malaysia.
It will be a working holiday (much less work and more holiday is the plan) as we will all have our laptops with us so we can do some work, school work and business while we are away.
The fact that this is possible still amazes me! The new Nokia N95 8GB phone that I am getting is a mini computer in itself with full email and web browsing, GPS Navigation, WIFI, 5 Mega pixel camera with video etc etc WOW all in one little package!
To think about doing this 10 years even 5 years ago was just not as easy as it is today. It is the true advantage of having an internet based business rather than a physical based business.
We will be recording and documenting our trip along the way on our websites www.laptopnomads.com and www.travelbytrain.tv
We will be doing most of our land travel by train as we just love the relaxed pace and flexibility that train travel offers (which is why I have a few train travel domains such as www.itraintravel.com, www.travelbytrain.net & www.travelbytrain.tv) I have chosen to build the travelbytrain.tv site first as it will be mainly video footage on the site so it lends itself more to the .tv than the net IMHO.
None of these sites are live at this time but will be within the next 2 -3 weeks. Any feedback or ideas for the sites are welcome.
It should be a blast and I am looking forward to spending this time with my family and creating some fantastic memories for my daughter as she gets older.
The podcasts will continue as normal which should be a hoot using skype all over the world to interview other people who are in different parts of the globe. I just finished an interview yesterday with Brian Johnson from www.domainparkingmoney.net that I will edit and upload next week.
According to Michael it was the first time that both himself & David had been recorded together for an interview.
Michael & David Castello (Michael on the left & David on the right of photo (Picture courtesy of www.dnjournal.com) are great guys with a huge depth of knowledge on domain names especially when it comes to Geo Domains.
They own through their company CCIN (Castello Cities Internet Network) some great names such as www.PalmSprings.com, www.Nashville.com, www.Acapulco.com and many more which are also listed on the Associated Cities website that they joined back in 2004.
Both have a great story to tell and a wealth of knowledge to share for those who are wise enough to listen. So if you have even the slightest interest in Geo Domains make sure you listen to this podcast.
Michael & David also won the 2008 Domainers Choice Award for both the Rising Star and Domain Ambassador categories at DomainFest 2008
Also check out this great video of the Castello Brothers in their Rock Band Michael Seven, you will see a side to them that you may not have seen before (Michael Lead Singer/Guitar & David on Drums). Great stuff!! www.michaelseven.com
Hope you enjoy it.
Today’ Domain Names Podcast is with Dan Kimball (on the left of photo) & Sean Stafford (on the right) from DN Zoom
DNZoom is a domain software startup backed by a team of domainers and industry insiders with years of experience in building solid, feature packed web applications.
The DN Zoom team has been hard at work building the first truly integrated domain management and monetization software, with input from some of the most successful domain professionals. It looks like a great service and to top it off it FREE!! So make sure you go and have a look at DN Zoom.
I also speak with Sean about his new eBook Domain Graduate which is a Definitive Guide aimed at Beginners or Intermediate Level of Domainer.
Click the link below for more info.
These are two very smart guys and were great fun to talk with.
Dan & Sean are talking about coming Down Under to the Traffic seminar in November and Sean has been paired up to have a boxing match with a Boxing Kangaroo!! (Not sure if this will really happen, but the images it conjures up in my mind are very funny indeed). If it does happen, well its been nice knowing you Sean. Those Big Red Kangaroo’s are nasty!
Today it was my daughter Sasha’s school fair (or fete as we say here in Australia) to get the parents and community involved in raising funds for the school.
I was providing entertainment with my band playing the drums and my wife Lois was helping out at various stands.
Just as we got to the school my wife parked her little Suzuki Swift with a few other cars under some of the large Gum Trees outside the school grounds. I was busy unloading our other car that had my drums in it.
That was when it ALL happened!!
My wife went back to her Suzuki to put a gift basket she had just purchased back into the car so she did not have to carry it around all afternoon.
She put the gift basket in the car, shut the door, took three steps away from the car when CRASH!!!
Down came a big ass branch of the tree she was parked under and it smashed down onto the roof of our car.
Oh My God!! Talk about being watched over by Angels or Guardians or whatever you like to call them.
A few seconds earlier and my wife would have been in BIG trouble and the day could have ended with a very different story. The tree caved in the whole roof and punched a whole through the roof.
Fortunately insurance should cover all the repairs or replacement of the car as it is only 12 months old and the insurance company replaces cars that are under 3 years old with a new one if it is totaled.
We do spend a great deal of time talking about parking companies and which ones are the best etc but we should also watch where we park our cars and be very, very grateful every day for the health and safety of our loved ones.
First up I will be interviewing Dan Kimball & Sean Stafford from www.dnzoom.com
Also later in the week I will be speaking with brothers Michael & David Castello from CCIN (Castello Cities Internet Network)
These guys have a great portfolio of Geo Domains and we will here from them the history behind those names and and their thoughts on this domain space.
I am greatly looking forward to speaking with all of these guests and I hope that if any of you that listen to this podcast or read this blog have any questions for the above guests, please send me them via the comment section of this post.
(Pictures courtesy of www.dnjournal.com)
AUSTRALIAN internet entrepreneurs are raking in millions of dollars a year by spotting the true value of what’s in a name.
The practice of buying up unused names, known as “domain parking”, is estimated to be worth more than $1 billion worldwide — and Australia is seen as a growing market for those with an eye for a dollar.
The Australian Domain Name Administrator (AUDA), the governing body for “dot au” domains, is set to loosen regulations restricting the practice within months, sparking a likely buying boom as a result.
Domainers, as they call themselves, spot generic or popular names that have not been turned into websites and register them for as little as $US7 ($A7.50). They cram them with advertisements and watch as they earn a few cents per hit — big bucks when you have a portfolio of tens of thousands of domains.
Unlike cyber-squatting, where people infringe trademarks and fraudulently obtain internet traffic, domainers say they are supplying people with information.
With two partners, he has built a business around names such as geekwatch.com and bingonight.co.uk — names that receive hundreds of hits through the sheer weight of the billion or so people who use the internet daily.
He now works full-time as a domainer and is auctioning one of his most prized sites, profgolfer.com, which he hopes will fetch him $75,000.
“Enormous money can be made out of parking still in Australia with dot au space, where a lot less penetration has been made than in America,” he said. “It’s as easy as seeing how many times a particular word is indexed on Google then seeing if it is taken or not.”
I have had the pleasure of knowing James for the past 3 years now and he is truely one of the pioneers in the affiliate marketing industry and a great guy to boot!
James and I talk about his successful Affiliate Marketing business and his Affiliate Marketers Bootcamp training system helping people learn the skill to develop their affiliate websites.
Thanks very much for your time James and I look forward to that ride in the Cobra!!
Rick speaks about his time in the domain name industry and how he got started, he also talks about his businesses DigiPawn & Offshoring and what is involved with the operations of both those businesses.
He talks off his trip to Tanzania and his climb up Mt Kilimanjaro and what he keeps in his garage next to his office??
Thanks for your time Rick and I hope the listeners enjoy this podcast.
Elliot was awarded this year with Domainers Choice Award of Best Domainers Blog for 2008 which I think was well deserved.
We talk about his life as a domain investor, the development of his domains www.lowell.com & www.salinas.com and the very serious topic of the Snowe Antiphishing Bill that was introduced to the US senate last week that has the potential to drastically effect the way domain investors operate if left unchanged.
Check out ComputerWorld for the entire article on the Snowe Bill and also the link to the ICA Internet Commerce Association where you can join as a member and help support the people that support domainers and are one of the main voices helping domainers to challenge the Snowe Bill.
Elliot also spoke about Sean Stafford’s Book Domain Graduate which is well worth a read for new to intermediate levels of experience in the domain industry.
Click the link below for more info.
I think that Elliot is one of the domain industries movers and shakers and has a very bright future.
Elliot was awarded this year with Domainers Choice Award of Best Domainers Blog for 2008 which I think was well deserved.
If you have any questions you would like me to ask Elliot during the interview please get them in quick via the comments section of this post.
Michael has a great deal of experience in the domain name industry and we talk about how he got started, his recent trip to T.R.A.F.F.I.C in Las Vegas, advice for new people to the domain industry and his favourite subject, Parking Transparancy.
I hope you enjoy the podcast and please let me know what you think in the comments section of this post.
This coming Tuesday I will be interviewing Michael Gilmour from www.whizzbangsblog.com for my domain names podcast.
If there are any questions that you have for Michael, please let me know and I will do my best to get them answered for you.
Just leave you questions in the comment section of this post.
This just in from www.domainnamewire.com
It is great to see more and more companies spending money on quality generic domains that are targeted to the products and services they own.
” [Updated 9:49AM CST] ESS Data Recovery has purchased the domain name DataRecovery.com for $1.659 million, confirms company President Ben Carmitchel.
The sale marks the biggest reported sale of the year and shows the promise of a targeted, generic domain name.
The seller is competitor Associated Computers, Inc. of Minnesota. Carmitchel confirmed that the transfer took place on February 1, 2008.
In a phone interview this morning, Carmitchel said he’s been working on buying the domain for a long time.
“I’ve been working on it for 5 or 6 years,” said Carmitchel. “I’ve known [the previous owner] for a long time. He wanted to sell it but he wouldn’t let it go for chump change.”
He is in Australia at the moment working on some projects with another domainer and friend of ours Ben Wilks and will be heading back to the UK in a few weeks time. Rob is the owner of www.music.co.uk and others such as www.lol.co.uk, www.webftp.co.uk
In this interview Rob shares his incite into the domain name industry particularly the .co.uk name space. For the links to the websites and tools we spoke about in the podcast please go to this link Domain Web Tools
I hope you enjoy this podcast and if you have anyone that you would like me to interview or a specific topic that you would like covered then please let me know.
In Episode 3 of the Oz Domainer Podcast I will be talking with Australian Domainer Michael Gilmour from Whizzbangsblog.com where we will be talking about his recent trip to T.R.A.F.F.I.C West in Las Vegas and the subject of Transparency that he spoke about at the conference.
Today is the start of my new series of Domain Names Podcasts.
I will be interviewing a wide variety of people in the domain name industry and I hope the knowledge that is shared will give value to the listeners.
If you have anyone in particular that you would like me to interview please let me know in the comments section of this or any other of the podcast posts.
I have been to the cinemas a few times recently and have noticed that a much higher perentage of companies that advertise before the main movie have started to display their web address on the ads.
It seems that the web address is used as the main way of getting people to remember how to find them rather than a phone number.
I mean lets face it, most people can remember a web address like www.MiningJobsAustralia.com much easier than a regular phone number especially when its flashed up on the screen for a few seconds at best. Maybe businesses are starting to catch on after all.
The same pattern is also happening on TV. How many times do ads finish with “Visit www.MiningJobsAustralia.com for more information” or some type of ethical bribe to get the viewer on the website to hand over their contact details for a competition etc. This is much easier to do than using a phone number even 1300 or 1800 style numbers.
Thats my opinion on the subject, feel free to give your viewpoint on what you have noticed about your local businesses and how they are using their web address in their marketing.
This article has just been posted in The Sydney Morning Herald about Rick Schwartz and domain names in general.
I was also interviewed and had a few comments quoted in the article.
Here is a snippet from the story –
In Rick Schwartz’s thriving real-estate business there are no rising interest rates to fret over, no land taxes to deal with and foreclosures are few and far between.
Yet Schwartz rakes in millions of dollars in annual income from his 6000-odd properties and recently sold one for $US750,000 after buying it in 1997 for about $US100.
It sounds too good to be true but Schwartz, the self-appointed “domain king” and full-time trader of internet real estate, says he is shocked more people haven’t tapped into the rivers of gold flowing through the domain name trading business.
For the whole article click here
The domain name industry has been receiving a great deal more press within the last 12 months or so and it looks like 2008 will be no different. A sign of things to come in what I consider to be the best business & industry to be involved with.
I would like to thank Rick Schwartz for being the flag bearer all these years in particular the early days when everyone thought he was a bit crazy for spending money on domain names. He has had the last laugh on that subject!
I still think it is early days for the domain name industry and the best is yet to come. Bring it on I say!
Hi everyone and Happy New Year to you all.
This is my first post for 2008 and have a favor to ask of you.
A friend of mine Travis Caudle and his band The Woodenelves (who are based in Perth, Australia)
are in the running to be the Support Band for Bon Jovi when they play in Perth on January 25th 2008 in front of 30000+ people.
The local radio station 96FM is running the contest and there are 8 bands up for the spot of supporting Bon Jovi.
This is an incredible opportunity for the band so I am hoping you can please take 1 minute to vote for them!
Simply click on this link to 96FM Radio Station – from there, just fill in your details and put: The Woodenelves in the Your VOTE box.. and feel free to get your friends and family to vote too!
The voting will be counted within the next week so if you could place your vote as soon as possible that would be greatly appreciated.
If you would like to listen to some of their fantastic music, just head to The Woodenelves MySpace page, its great stuff!!
Thanks very much for your help and good luck to Travis and the Band!
Well its is hard to believe thats its that time of the year again.
This will be my last post (I think) before the New Year and I would just like to say thanks to everyone I have become friends with in the domain name industry over the past 6 months.
I would have to say that Domainers are a very friendly and open bunch of people that are willing to help each other make this industry a better place for everyone. The information and help that is shared on all of the blogs is truly amazing.
So from Ed the OzDomainer from Down Under, have a very Merry Christmas and a safe and prosperous New Year.
Catch you all on the flip side!!
This is a MUST read story about Frank Schilling on www.dnjournal.com.
Here is just a snippet.
Nice Guy Finishes First: How Frank Schilling Won the Domain Race After Starting at the Back of the Pack
If there is any man in the domain business who truly needs no introduction, it’s Frank Schilling. By now just about everyone has heard the name, read the blog and marveled at the numbers. He owns hundreds of thousands of high quality generic .com domains and annual revenues for his closely held Cayman Islands company, Name Administration, Inc. are estimated to be in the $20 million range. Despite enjoying a level of success that would turn most people’s heads, Schilling, now 38, remains unchanged and is universally regarded as one of the nicest people in this (or any other) business. These are all things you have likely heard before, but to borrow a line from Paul Harvey, now it’s time to tell “the rest of the story.”
Elliot from www.topnotchdomains.com has a great post on some of the main reasons he loves domains.
Here are a few of them –
While running on the treadmill last night, I was wearing my TrafficZ shirt with the “I ? Domains” graphic on it. I hate running, so I like to think about various things to get my mind off of running to shorten my workout. I looked in the mirror, saw the shirt, and thought about why I ? Domains, and I wanted to share a list of some of the reasons:
1) Opportunities to find success no matter what the focus
2) Global industry allows networking with folks throughout the world
3) Develop, Park, Blog, Arbitrage, Hybrid…etc… You name it, you can do it
4) Fun and interactive investment vehicle
5) Industry is under the radar
To read the rest of this post head on over to Elliot’s Domain Name Blog
A survey showed that more than 79% IT certified professionals want to pursue additional certification credentials. EMC E20-001 certified holder want to obtain 1Y0-308 Citrix® Access Gateway 4.5 Advanced and Microsoft MCSA 70-648. Obtaining 646-363 CXFA and 650-393 LCSE Cisco Lifecycle Services Express certification credential will help you obtain high salary. Check out new 312-50 also
Well for those of you who don’t follow English Football (or Soccer as we call it in Australia) Sydney FC (Sydney Football Club) has defeated LA Galaxy 5-3 in their friendly match at Telstra stadium in Sydney tonight in front of 83,000 fans.
It was a great match and David Beckham was in fine form with one of his trademark penalty goals.
So what does David Beckham have in common with domain names?
Well you would only have missed the Sydney.com domain name painted on the grass next to the goals if you were blind. Not to mention all the flashing and scrolling billboards along the edge of the pitch. I am not sure the numbers of the global audience, but it would had to have been in the tens of millions.
Now while all the other advertisers were displaying all sorts of hard to recall images, Sydney.com stood out the most and was the one that can had the easiest time remembering after the match. Easy just type in sydney.com in the address bar on my browser and hey presto, I’m there. The others I would have to do a fair bit of searching before I would find what I was looking for.
So as far as I am concerned it was a win for Sydney FC & a win for www.sydney.com
Go domain names!!
PS. Do you think that I gave enough links back to www.sydney.com LOL
This story as reported by DomainNews.com
Perth.com is for sale by auction on Saturday US time according to a report in the West Australian newspaper. Of course, the domain name will be of most interest, given the likely price, for someone having something to do with Perth, but there could be other interest from other “Perths” such as the one in Scotland. Bruce Tonkin from Melbourne IT predicts the domain name could sell for around $100,000.
Over the weekend it ended up selling for $200,000. Not bad at all!
As Perth Western Australia is my home town I would be in big trouble if I missed this story!
This is one of the best stories I have read in a long time!
Ron Jackson from http://www.dnjournal.com interviews Leland Hardy.
Here is a snippet from the article.
He’s been a brilliant scholar, a pro boxer, a big time sports agent and a Wall Street wizard – and Leland Hardy is just getting started.
Born into an over-achieving family that excelled in academics, Leland Hardy simultaneously fit the family mold by learning multiple languages and earning a Wharton MBA and broke it as a professional boxer who became a close friend to Muhammad Ali. Boxing and becoming a Wall Street wizard are two disciplines that rarely go hand in hand. But that’s not all. Hardy was also a sports agent, representing several NFL and NBA stars, the business advisor to tennis greats Venus and Serena Williams and a business partner with rap superstar Master P. To add further spice to the mix, in 1994 he hand registered what would become one of the world’s most valuable domain names, NewYork.com, a name he continues to hold today (along with over a thousand others).
Microsoft MCTS 70-640 and MB2-633: Microsoft Dynamics CRM certification exams are designed for those who are serious about their career in IT. The highest value certification exam IBM 000-331 Power Systems Sales for AIX and Linux and 000-223 IBM System p Administrator will help you enhance your career options. The top level revenue generating certification exam is a Cisco 650-575 LCSAS Lifecycle Services Advanced Security exam.
This article link by Sir Frank Schilling with my comments attached.
I love the .co.uk domain space and own just over 250 of them. Although I live in Australia I was born in Scotland and am developing a few of the better quality names with some companies in the UK.
I think the survey is very accurate and only makes sense that people have a high trust factor for their local ccTLd.
I know that most of the people I talk to in Australia have a similar mindset for the .com.au.
Yes .com is still king but the ccTLD’s still have a great deal to offer the new domainer that may not have the cash to get into the higher priced .com domains.
I had better stop typing and get some more …
Well this is one of those stories that just makes me shake my head in disbelief!
Check out this post on Sahar’s blog about the bungled purchase of Cowboys.com by The Dallas Cowboys.
It just goes to show that Corporate America has got a great deal of learning to do regarding the value of a great generic domain name.
Here is a snippet from the article.
The Dallas Morning News, interviewing Dallas Cowboys’ Brett Daniels, the team’s director for client services and corporate communications, confirmed the mishandling of the Cowboys.com domain purchase.
For the rest of the story click here
Well its hard to believe it but Google turned 9 Years old today. It was back in 1998 when Moscow-born Sergey Brin and American born Larry Page set out to change the world in particular the “search engine world”.
I can remember when Google started as it was only a few weeks or so after my daughter Sasha was born.
It seemed like a very basic interface at the time and one that has not changed much since then with the very clean lines and one search bar. The thing that I always liked about Google from the beginning was that I always seemed to find what I was looking for within the first three pages where the other search engines it was not uncommon to end up 10 pages deep before I had the desired results.
Google has been very good to me over the past 4 years ever since I started my AdWords Consulting business, AdWords Marketing. It has allowed me to make my living from consulting on the AdWords PPC system so thanks to Google for that!
Google has listed on the US Stock Exchange and has mad Multi-Billionaires from its two founders and many Multi-Millionaires from other stock holders and employees of Google.
My family and I were on a holiday to California at the end of 2005 and were also attending the Commission Junction University weekend in Santa Barbara. On our drive down from San Francisco to Santa Barbara we paid a visit to Google Headquarters in Silicon Valley which was great, the Google HQ is very impressive indeed.
So happy birthday to Google, I am sure there will be a large party at the Googleplex!
Here is a list of recent sales from Sedo thanks to www.domainnamenews.com
For more surprises, here is a detailed list of published Sedo sales for the week up to September 17th, 2007:
debit.com 100,000 USD
cadilac.com 68,000 USD
lsk.com 20,500 USD
1z.com 18,000 EUR
bii.com 17,500 USD
observe.com 17,000 USD
depends.com 15,499 USD
heya.com 15,000 USD
vte.com 12,800 USD
solardirectory.com 11,000 USD
myfreefilehosting.com 11,000 USD
figurine.com 10,100 USD
sportsdate.com 7,100 EUR
ykj.com 6,650 USD
colocationhosting.com 6,500 USD
vkn.com 5,900 USD
playstreet.com 5,550 USD
enjaz.com 4,900 USD
gems.org 11,100 USD
mechanics.mobi 7,000 USD
taste.org 4,200 USD
renovation.biz 2,732 USD
podcasts.info 1,750 USD
paper.info 1,355 EUR
dressers.net 1,188 USD
call-center.org 1,000 EUR
catalina.mobi 900 USD
solarheizung.org 900 EUR (solar Heating in German)
costume.biz 800 USD
hongkong.de 10,000 EUR
motels.tv 7,000 USD
scotland.tv 6,750 USD
truck.us 3,150 USD
fotos.co.uk 3,100 USD
oral.tv 2,850 USD
citysite.net 2,625 USD
domainreseller.de 2,550 EUR
songwriters.de 2,500 EUR
restaurant.se 2,500 EUR
superman.ws 2,050 USD
objektschutz.de 2,000 EUR (Security Services in German)
igame.co.uk 2,000 GBP
rent.cc 2,000 USD
EUR10.eu 2,000 EUR
westminster.de 1,750 EUR
holiday.be 1,550 EUR
traumberufe.de 1,500 EUR
socialbookmarks.de 1,500 EUR
myone.at 1,500 EUR
arzneien.at 1,500 EUR
handymitvertrag.de 1,200 EUR(Cell Phone with Contract – this is a typo, though?)
top-business.de 1,200 EUR
innovativesystems.eu 1,100 USD
zweifel.de 1,050 EUR (To Doubt in German)
gratis-strom.de 1,050 EUR (Free Electricity in German)
fussballvz.de 1,010 EUR (Football Club in German
voip.net.in 1,000 USD
online-fluege.de 1,000 EUR (Online Flights in German)
juegogratis.tv 1,000 EUR (Free Game in Spanish)
chinaimports.com.cn 1,000 USD
kolor.de 1,000 EUR
disain.eu 1,000 EUR
weltgeschichte.de 900 EUR (World History in German)
clipping24.de 850 EUR
bericht.de 800 EUR (Report in German)
cursayer.com 3,700 GBP
base.cc 1,500 EUR
bajame.net 25,000 EUR (bring me down in Spanish)
vconvert.net 15,700 EUR
I have just finished reading a fantastic book on great e-businesses entitled –
50 Great e-Businesses and the Minds Behind Them by Emily Ross & Angus Holland who are both from Melbourne , Australia
It reviews the history behind some of very well known e-businesses like eBay, Google, PayPal and some of the not so huge or well known ones but still very successful.
The stories of these start-ups is so wide and varied it should give people some idea of what is possible for businesses on the internet.
This book is hot off the press and I am not sure that it is available outside of Australia at the time of this post being written. For more info please go to the the publishers site Random House Australia. It is well worth your time and effort IMHO!
See below for more details from the publisher.
Another book of business case studies – short, sharp and motivational – from the authors of the bestselling 100 GREAT BUSINESSES AND THE MINDS BEHIND THEM.
Description of book
Creating profitable businesses on the internet is no mean feat and, as anyone who has watched the rise of eBay or Amazon knows, the web has forever changed the way we do business. Now the bestselling authors of 100 GREAT BUSINESSES AND THE MINDS BEHIND THEM take a look at some of the smartest, most profitable internet businesses operating today, and reveal that whether big, small, local or on the other side of the planet, when it’s web business, it’s a small, fascinating world, with potentially limitless opportunities.
This collection of 50 case studies from around the world offers valuable inspiration, ideas and lessons on the principles of successful internet businesses – from travel (kayak.com) to sex (Danni Ashe), in cyberspace there is a new way to sell everything. The founders of sites like lastminute.com, netaporter.com and collegehumor.com provide lasting lessons on the art of building an e-business success rather than a dot.com bomb. It’s all about web innovation, timing and tapping into those billions of customers.
50 GREAT E-BUSINESSES AND THE MINDS BEHIND THEM delves into thriving sites in the areas of travel, gambling, sex, retail, blogging, medical testing, financial services, celebrities, astrology and other entertainment. And with fresh updates on Google, Dell, and CraigsList covering all of their innovations, where better to look for e-business advice than from the world’s best?
There are many, many people out there who are not fit or are over weight who have given up on themselves and DON”T believe that they can get back in shape. Sometimes it is influenced from external sources such as friends or family. Ultimately if they believe that they CAN or they believe they CAN’T they will probably be right!
This goes for buying domain names as well!! Over the years there have been many people in the domain name game that have stated that All of the good domain names are gone and that there was no more money or fortunes to be made buying and selling domains for new domainers. Well what a load of crap that is! Those types of comments have been proven wrong time and time again over the years by many new people getting into the domain name industry for the first time and making a very, very good living out of it.Continue Reading …
This video from the CNBC’s Show Squawk Box discusses the purchase of the www.business.com domain name by the company RH Donnelley.
Hi folks, sorry I have not made a post for the past 2 weeks as I have been flat out with some marketing projects that I am working on and buying and selling domain names.
I came across this great video of Frank Schilling giving his keynote talk at Domain Roundtable and thought it would be great to post a link to it on my blog. I learn a great deal from listening to what Frank has to say and reading his blog.
For those of you that have not heard of Monte Cahn from Moniker.com or Perry Marshall the Author of The Definitive Guide to Google AdWords, well…. you must have been hiding under a rock for the past few years
Monte Cahn is the owner of the Domain Name Registrar Moniker and has had great success with running theDomain Name Auctions at theTraffic events in the US.
One of Monte’s most recent interviews is with my good mate and fellow Google AdWords Addict Perry Marshall. Perry is one of if not the main reasons I started my AdWords Consulting business AdWords Marketing just on 4 years ago.
About 6 months ago I introduced Perry to Monte Cahn and told him of all the great things that Monte was doing in the Domain Name Industry. Perry contact Monte to do an interview with him which Perry sent out to his Renaissance Club Newsletter which IMHO is one of the best value marketing newsletters around, it even gets snail mailed to me and every second month has and interview CD like the one he did with Monte.
Well just last week Monte interviewed Perry Marshall on the subject of Google AdWords and how to use different Domain Names in the ad copy to test which name creates a better click through and conversion. This is something that I know as a AdWords Marketing Consultant, does not get done by many people at all. It is a very revealing interview and Perry gives away some great tips.
Here is the synopsis of the interview.
Monte speaks with Perry Marshall about to monetize the most revenue using Google AdWords. is an author, speaker and consultant in Chicago. He is known as The Wizard of Google AdWords and is one of the world s leading specialists on buying search engine traffic. Google advertisers who use his methods generate approximately half a billion clicks per month!
Here is the link for the interview which is also downloadable as an MP3, enjoy!
My good friend and Affiliate Marketing Guru – James Martell, has an interesting post on his blog where he answers a question from a reader. They are asking whether their domain name is to long and what is the ideal length domain name to register.
James coming from an Affiliate Marketing & SEO background provides what I think to be great advice.
Here is a snippet from his blog. (When you are there check out his very cool Shelby Cobra Kit Car that he has in the banner!)
I received an email from someone wondering if their domain name; a-to-z-guide-to-home-alarms.com (example only) was too long, and if they should register a shorter one?
Personally, I like domain names that are short enough to fit on a business card and to include a keyword phrase for the search engine optimization benefits. Click here to read more Is My Domain Name Too Long?
Thanks to my Aussie Mate Michael Gilmour from Whizzbangsblog.com for making me aware of the article below.
Well there must be a decent shift in Domain Name awareness if it gets reported and talked about by Australian Newspapers.
Who knows, one day we may see this sign on the front pages of domain name registras if this domain name rush keeps up
Here is a snippet from the article –
THE web addresses businesses and people online call home have spawned the equivalent of a real estate boom in the real world with speculators, appraisers, developers and brokers turning the names typed in navigation bars into hefty profits.
“It is a global, multibillion-dollar industry,” says Peter Lamson, senior vice-president of NameMedia Inc’s domain marketplace in Boston. “Customers need to find your doorstep. A brick-and-mortar business needs an attractive address, and it’s no different online.”
In the 1990s, speculators registered internet domain names on the cheap, often hoping to make a lucrative flip selling them to someone else.
With all of the new domain extensions that have come out over the past few years, there are questions in the domain name industry as to whether the King of domain extensions .com will always remain on the top of the heap.
I came across this article from The Guardian
Here is a snippet from the article.
Ask someone to name a website and it’s a virtual certainly they will say something ending with “dot com”: Amazon.com, eBay.com, Facebook.com, it doesn’t matter what, it’s the same suffix. Dotcom is the internet for most people.
But that may all change next year when the top level of the net — the part after the dot — is liberalised. From 2008, anyone wanting their own piece of the internet is welcome to apply for it. It won’t be cheap (there will an application fee of around $100,000) and it won’t be simple (you have to prove you are capable of running a complex piece of the net’s infrastructure) — but it could mean a change in the way the online world works.
This article for example may appear on www.guardian.news, rather than guardian.co.uk. Or perhaps at www.technology.guardian. You may have clicked through to it from http://latest.google, or from someone’s personal.blog address. You may be reading it in a cafe you found on www.uk.coffee. The possibilities are seemingly endless, but despite two limited extensions of the internet’s top-level domain space in 2001 and 2004, no one — including the experts — is sure what will happen this time around.
Like myself Michael is from DownUnder in the great land of Oz (Australia not that Wizards place), except he lives in Victoria on the East Coast of Australia & I am on the Best Coast ( woops I mean the West Coast) of Australia. Inside joke between Easteners & Westerners as to which part of the country is the best and they both are really 😉
Anyway I greatly enjoy what Michael has to say on his blog and I will no doubt pop into his domain forum from time to time as well.
In his latest post he talks about the recent Sedo Pro conference at Mohonk Mountain House set on the shores of Lake Mohonk in New York’s Catskill area. Dam nice place for a conference don’t you think? Here is a snippet from his post –
The recent Sedo (wiki) Pro conference at Mohonk mansion was an outstanding success with the venue, atmosphere and events all contributing to a profitable business event. I would like to congratulate the organisers of the Sedo (wiki)Pro conference for hosting one of the best conferences that I’ve attended.
Now what’s happened since the conference? It’s been an interesting ride lately with domains parked at Sedo (wiki) with the instant climb of the EPC (Earnings Per Click) for new domains added to your account followed a linear decline over the following few days.
So head on over to Michael’s blog to read the rest, it is interesting stuff.
I have many domain name related websites listed on my Feed Demon RSS Feed Reading Software (22 to be exact), but without a doubt one of the ones I visit the most is Domain Name News
These guys are very good at keeping their readers up do date on all the news, recent domain name sales and some great articles that you will be hard pressed to find anywhere else. So go and have a read of some of their recent posts at Domain Name News and I am confident that you will put them at the top of your bookmark list or RSS reader.
Keep up the great work guys and I look forward to more of your great stories and updates.
I had a very “interesting” experience today. My daughter Sasha was cleaning the feed containers on the cage of our Rainbow Lorikeet Larry (see picture) when the little bugger got away from her and took off into the wild blue yonder.
Sasha was in tears saying “its all my fault, its all my fault” and I was saying no its not he is very tricky and could get away from me as well…. So off we went Sasha holding a box to put him in when we caught him (very wishful thinking at the time I must say) and me whistling and calling out to him. We could hear him and he could hear us, we just could not see him.
Anyway to cut a long shaggy dog story short, we found him next door at our neighbours home and caught him and all is well with the world once more. I was more worried about Sasha and her feeling responsible and guilty about Larry escaping than anything else.
So what the heck does any of this have to do with domain names I hear you say… Well everything!Continue Reading …
Check out this video link to Myzine.com where Fox News talks about the $2 Billion Dollar Domain Name Industry. Funny how the reporter kept on referring to typing in the name into Google rather than the browser address bar! one day they will catch on!
Well Sedo has done it again! They keep on producing some high quality domain names sales and Chinese.com is a great example. It has just sold through Sedo for US$1 Million. Nice one!
This snippet is from Domain News –
Sedo, the leading online marketplace for the buying and selling of domain names, today announced that it recently brokered the sale of the domain Chinese.com for $1 million. The deal marks Sedo’s first seven figure sale in 2007.
Domain name sale prices often follow trends in the marketplace, and Chinese.com certainly indicated the massive economic interest in China,” said Matt Bentley, chief strategy officer, Sedo. “Additionally, the transaction further demonstrates Sedo’s expertise in the premium domain name market.
What are your thoughts on the price it sold for, do you think it was to high or to low or like Goldilocks said “Just Right”?
Frank Schilling is taking a well deserved break and heading somewhere, (not sure where but I am sure it will be very nice) and will not be making any posts on his blog until late September. So if you start getting withdrawal symptoms and need your Frank fix have a listen to the interview he did with Monte Cahn from Moniker. This is a great interview that was done back in March 2007.
Domain Investor Frank Schilling and Roland LaPlante
03/21/2007 – Monte Cahn
Monte is joined by domain investor Frank Schilling. Frank Schilling coined the term domain investor, describing those who invest in high-value generic domain names for the purpose of future development. The phrase never really caught on and today industry participants in this space are collectively known as domainers. Frank Schilling patented the “Generic Top Level Domain Rerouting System” in 2003, financed the Caribbean’s first ICANN accredited domain name registrar in 2004, joined as a member of the ICANN business constituency and cofounded the non profit Internet Commerce Association in 2006.
Also on the program is Roland LaPlante, Chief Marketing Officer of Afilias. Afilias is a global leader in advanced back-end domain name registry services and provides a wide range of advanced capabilities essential to the smooth and efficient operation of any Internet domain name registry.
If you have listened to it all ready then listen to again. If not then here is the link to download it NOW http://media.webmasterradio.fm/episodes/audio/2007/DM032107.mp3 and enjoy some bloody great stuff. IMHO 😉
Have a great vacation Frank, I am sure your Domainer brain will have many domain name related thoughts when you are away. Vacation well and Prosper mate!
If you are looking at getting the next Google, Yahoo or YouTube off the ground then this is your man.
Michael Moritz is the venture capitalist guy that helped get these companies going and made a tidy sum himself in the process. Well done mate, I say!! Check out the article on the New York Times website and see the view from his home library window overlooking San Francisco Bay.
Here is a quick update on some of the sales in July on Snap Names.
List of names is from Domain Name News
ComputerTechnology.com – $16,208
Artichoke.com – $26,500
AntiCoagulants.com – $1850
MultiplePersonality.com – $2900
GTF.net – $1500
LifeSchool.com – $1550
InsuranceTX.com – $700
Solaire.com – $8067
CoolBike.com – $5170
IGoods.com – $3933
IndependentMortgage.com – $6100
CommunityTitle.com – $1250
Accreditation.net – $1255
FineRealEstate.com – $825
HumanAssets.com – $575
A very interesting article on Forbes.com about SEO (Search Engine Optimization) Saboteurs and how SEO experts can manipulate the search engines to negatively effect the competitors rankings. I am not quite sure how accurate this is but it does put some questions into my mind?? Would you rather have free type in traffic to your site that is not controlled by the search engines? or would you rather leave it in the hands of Google, Yahoo etc to govern where you visitors are coming from if at all!
This is even more evidence that spending some money to buy a good quality generic domain name for your business or product rather than relying on just the search engines for your traffic.
No sooner than I had made my last post, I read on the Domain Name Wire website that www.business2.com may be closing up shop in September this year. It looks like a major drop in advertising may be one of the contributing factors.
Bummer I say!! It is my favorite tech magazine. Lets hope it does not happen.
Here is a quote from Forbes Magazine that some possible reasons as to why they are closing down.
Quote – “Part of the explanation: Ad dollars that used to be spent touting new products in tech publications are being spent buying ads via sophisticated, keyword-based ad systems such as Google’s (nasdaq:GOOG) –a phenomenon that has helped power the tech industry’s resurgence. Meanwhile, fast-moving, low-overhead blogs are pushing into the territory once dominated by magazines such as the Industry Standard and Upside, and they’re sucking up many of the ad dollars that remain.”
IT certification vendors are trying to make certifications more difficult, more confusing and more costly. If you have decided to become Cisco Certified Professional with 642-105 IUM, 650-621 LCSAWLAN Cisco Lifecycle Services Advanced Wireless and latest CCIP BGP + MPLS Exam 642-691. Do not late, pass your HP0-J18 Implementing HP StorageWorks and Microsoft 70-642 – TS: Windows Server 2008 Network Infrastructure exam and become IT certified professional.
For those of you that have not read this recent article in the Business 2.0 Magazine, I highly recommend having a gander at it. It makes for a great bedtime story before you fall asleep and have dreams about your domain name empire. This is one of favorite online & printed magazines and I read the online version every few days to keep my finger on the pulse of the internet and new technologies. Great stuff!
News today of the up and coming sale of Dictionary.com, Thesaurus.com & Reference.com in a combined deal for $100M. For more details on the sale check out the full story at blog.cmnn.com
Sounds like a good deal to me. If only I could have found my cheque book in time I could have beaten them to it! 😉
Very inspiring story, we need to hear more of them.
All IT certifications are globally accepted and have a great influence on marketplace. The best career enhancing and industry recognized IT certification exams includes the HP0-A01 HP-UX 11i v3 System Administration, 1z0-040 Oracle Database 10g, 646-204 CSE Cisco Sales Expert, Technology Foundation E20-322 and 642-481 Cisco Rich Media Communications (CRMC).
He also referred on the post to Randolph Hearst and how he would have newspapers from all across America flown in every day to his home Hearst Castle. Frank then made the following comment and I quote –
“I live in the Caymans (also remote) and don’t waltz much.. But I get roughly 30 million visitors a month (more than Hearst in his day) .. so I did a little jig around my laptop today while going through lists of domain names as my daughter blew into her recorder flute (Quite a mental image).”
Now folks that is a monthly visitor tally to die for! Looks like I had better pull my finger out and get some more domain names.
There has been some high value domain names sold to date this year and the domain sales market does not show any signs of slowing down.
Some of the high $ value domain names sold at the Live Auction run by Monte Cahn from Moniker at the T.R.A.F.F.I.C 2007 conference in New York in June. To see the full list of domain names that have sold this year check out Ron Jackson’s website DN Journal for the full and updated list. Ron’s site is great and is frequently visited by myself for the latest updates on sales etc.
Online or internet marketing is one of the best way to market your product. You just obtain a web site hosting package, start making a website design by using some visual web development software and learn some internet marketing tips. This will help you promote your business rapidly.