.Com vs .Co Who Will Win??

This is my first post done on my new iPad that I picked up on the weekend. It is very cool and as far as I am concerned lives up to the marketing hype from Apple. I am making this post using the WordPress iPad app which is very basic but does all the basics and makes blogging on the run a whole new type of easy.

Anyway to topic of this post, .Co domains.

Well it am pretty dam sure that it won’t be .Co, not in my life time anyway!

I have waited for a while to let the initial rush of the .Co registrations die down to see how things have gone. As far as new registrations go, it has gone very very well with close to 500,000 .Co’s registered in the first few months. Not to bad at all. 

I have been reading posts on many domain blogs where people are talking up the .Co like it was going to knock the .Com off it’s number 1 spot in the next few years, it makes me laugh that these folks are so ignorant. Domain newbies would be the best way I can describe them and ignorant ones at that.

Now I am NOT saying that they don’t have a place and that they are not valuable, far from it. I think that the .Co is one of the better gTLD’s to come along in the past 10 years and I own about 30 of them myself. But to even suggest for a moment that they will take over as the king of domains is just delusional IMHO!

At the time of this post there are over 80 Million .Com’s registered and has taken 25 years to get to that number. With Billions of dollars of marketing and advertising dollars behind the brand of .Com it just won’t happen. 

So let’s re-visit this post in 5 years time to see how the .Co has gone and if it has overtaken the .Com. If it has I will eat my hat live on video.

Have a great day folks.

11 Responses to “.Com vs .Co Who Will Win??”

  1. Em September 15, 2010 12:43 am

    yep, couldn’t have said it better myself. .co is the best TLD to come in the last 10 years and has great value but nothing will unseat .com. If anything, a strong .co will help .com even more. This is where it helps to have a diversified portfolio. Values of .co are being set as we speak and it looks like its anywhere from 2%-10% of .com with some exceptions, of course. Will be interesting to see results in the next 6 months.

  2. chris September 15, 2010 1:22 am

    Glad you are enjoying your iPad!

    Totally agree that .CO will not knock .COM off the number 1 spot in the “next few years”. And I also own about 20 .co domains.

    When I told my friends and associates about .CO, they thought it was fairly crazy, and most agreed that the only way .CO was going to do better than .biz, .blah, .whatever was for a global brand to adopt and advertise their .CO.

    Made sense.

    I figured I’d have to wait a year before my mother ever knew that .CO was not a type-o in her address bar.

    But I was encouraged to find out that twitter would be using t.co. Why? because every third twitter post includes a bit.ly shortened URL. That’s why everyone (even my mom) is familiar with bit.ly. And as they make t.co the “even shorter” URL shortener, I expect every sixth post to be a t.co fairly quickly – in other words, I won’t have to worry about some big brand adopting and advertising .CO. Twitter is going to do that for us.

    And I should mention that even godaddy.com has a URL shortener…x.co.

    I think, like you, that unlike .biz and .blahs, .CO will go much farther much faster.

    Take #1 from .COM in the next few years? No. Take #2 in 1 year, probably.

  3. Kale September 15, 2010 1:38 am

    Congrats on the new iPad and this is on my iPhone. Too bad they don’t auto spellcheck.

    About co v. Com I haven’t heard anyone reasonable claiming co will surpass com but the real question is whether it will surpass .net or .info. Given it’s huge start I’d bet .co will easily surpass .info, and thee real test will be t see if it surpasses net.

  4. Oz Domainer September 15, 2010 2:13 am


    Yes I agree that it has a good chance of overtaking the .info in a short space of time but it will be a great deal longer to beat the.net.

    Time will tell!

  5. Oz Domainer September 15, 2010 2:17 am


    Yes the .Co does have value but as you said Em, nothing will unseat the .Com as the king of the gTLD’s

  6. Oz Domainer September 15, 2010 2:19 am


    Thanks, yes the iPod rocks!! Great info about Twitter as well, I was not aware of them using the .co

  7. Will September 15, 2010 2:27 am

    Just another opportunity to insult new domainers… it’s getting old.

    I hold three great .co domain names. I intend to sell them for a huge profit, and I will hold them for ten years or more, if necessary.

  8. Oz Domainer September 15, 2010 11:39 am


    No Will, not Newbie Domainers but Ignorant, know it all (but know nothing) Newbie Domainers!

    If they would shut their traps for 2 seconds and learn about domaining before making all sorts of useless comments then they may learn something!

    I know many new people to the domain industry that are very very switched on and study the system before jumping in and making stupid mistakes that could have been avoided if they had just taken the time to learn from people who know what they are talking about not just think they do.

    Here endith the lesson!

  9. Brendan September 21, 2010 12:02 pm

    Ed, just to clarify, what type of hat would you be prepared to eat exactly?

  10. Chris September 21, 2010 12:30 pm

    A conversation about whether .co will knock off .net, and if so, over what time frame, would be a more realistic conversation.

    My thoughts, if .co’s can on average resell for 5% – 20% of .com prices that will be an achivement in itself.

    Will .co ever compete with .com – NO.

    I don’t know about everyone else but talk about holding domain names for 10+ years is a high risk proposition. 10 years ago Google was unheard of, now it dominates the planet.

    In the online and tech world it pays not to look too much further than a couple of years ahead.

  11. Oz Domainer September 21, 2010 1:19 pm

    @ Brendan

    Maaaaaaaaaaaaaaate!! I have some edible paper hats in my cupboard for such an occasion!

    But they could be made of Asbestos for all I care as it just won’t happen in my lifetime (40+ years I hope that equates to LOL)

    The .co may challenge the .org or the .net but it will take many many years even for that to happen.



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