Well this is one of those stories that just makes me shake my head in disbelief!
Check out this post on Sahar’s blog about the bungled purchase of Cowboys.com by The Dallas Cowboys.
It just goes to show that Corporate America has got a great deal of learning to do regarding the value of a great generic domain name.
Here is a snippet from the article.
The Dallas Morning News, interviewing Dallas Cowboys’ Brett Daniels, the team’s director for client services and corporate communications, confirmed the mishandling of the Cowboys.com domain purchase.
For the rest of the story click here