Domain Names at the Cinemas
I have been to the cinemas a few times recently and have noticed that a much higher perentage of companies that advertise before the main movie have started to display their web address on the ads.
It seems that the web address is used as the main way of getting people to remember how to find them rather than a phone number.
I mean lets face it, most people can remember a web address like www.MiningJobsAustralia.com much easier than a regular phone number especially when its flashed up on the screen for a few seconds at best. Maybe businesses are starting to catch on after all.
The same pattern is also happening on TV. How many times do ads finish with “Visit www.MiningJobsAustralia.com for more information” or some type of ethical bribe to get the viewer on the website to hand over their contact details for a competition etc. This is much easier to do than using a phone number even 1300 or 1800 style numbers.
Thats my opinion on the subject, feel free to give your viewpoint on what you have noticed about your local businesses and how they are using their web address in their marketing.
