Thanks for taking the time to respond. One thing that I have been puzzled by since starting domaining in March 07 is why people are so focused on niche sites when from an SEO perspective it could be better to build one big site.

For example, Rick Latona is selling HolidayDestinations.com for $6,500 so why don’t I buy that and build multiple GEO sites off the extension.

It is cheaper than buying a single GEO dot com, much cheaper when you consider the infinite destinations you can add to this brandable domain. And as each new GEO is added to HolidayDestinations.com it will get a page rank boost from the rest of the site, and have instant authority in the eyes of Google.

The only advantage I can think of to buying GEO dot coms is the type-in traffic, but I think that the benefits of a mega site such as HolidayDestinations.com would mean that as long as it had multiple high quality GEOs running off it, that would be more profitable than a collection of individual GEOs, and easier for SEO.

The only other thing I can think is that with all the work a GEO takes it is simply not practical to have deep multiple geos of a single extension without a mammoth budget.

But I can only assume that I am wrong because everyone scrambles to buy high priced single GEOs whilst a nice brandable like holidaydestinations sits at just $6,500?

Referring to your questions -
1. Very true the domain name is just one part of the SEO puzzle and many other things need to be addressed (way more than I have time to go over here) If you have not done so I recommend you visit http://www.seobook.com/ to learn more about SEO.

2. Yes the domain has always been destined to be its own site but will take some time for that and at the moment the traffic is being sent to careerwisdom.com.au

3. Not necessarily true, it is always possible that it could out perform careerwisdom.com.au as the content will of course be different and more highly focused on the “career advice” phrase and other long tail phrases related to it such as “career advice perth” or “career advice australia”

Hope that clears up your questions.

Cheers

Ed

1.The keywords in the domain name is just one of the factors in securing a decent SERP. Thus if the goal was only to secure increased traffic to http://www.careerwisdom.com.au then given that it was established it would have been better to build more pages on that site targeting the keywords “career advice”. 2.If the goal was to create a new, separate site then the registration makes sense.
3.A new standalone site careeradvice.com.au would not outrank careerwisdom.com.au for the keywords assuming that they had the same content volumes/type because careeradvice.com.au is an established high PR site

I am struggling to grasp these aspects of SEO and would welcome any comments!

I was intrigued by your checking 3 sources for whois info on the website you secured. I always thought, perhaps naively, that if I got my domain registered by Godady or some other major registrar that I was safe. Should I routinely check 2 or 3 registrars for confirmation of the Whois before buying a domain? thanks, bob

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Hi Bob,

No there is usually no problem with a whois lookup with any of the major registra’s.

It was just the fact that I could not believe that the domain was available that I was triple checking that I was not making a mistake.

Hope that helps.

Ed Keay-Smith
Oz Domainer

Thanks for sharing Ed!