Indian Domains Getting Healthy Traffic Flow
As most of you know who read this blog or listen to my podcasts, I own quite a few ccTLD domains including .Com.AU (of course!!) .Co.UK, .IN & .CO.IN
Over the last 6 months the traffic to many of my Indian sites .IN & .CO.IN such as WaterPurifiers.in & SolarPanels.in has at least tripled and they are getting thousands more visitors per month than they have been getting in the past.
On average they are both in the Top 5 results on Google.co.in and are competing up there with the multi million / multi Billion dollar companies that are targeting the same premium keywords that I am.
This now opens up some possible opportunities for me to either sell the domains to these companies or enter into some type of JV partnership with them.
One such company is Tata BP Solar India Limited which is one of India’s largest companies comprising a partnership with Tata & BP which are both Billion dollar companies.
Although I am at this moment only monetizing these sites with Google AdSense, it will not be that way for much longer as I have always had bigger plans for these websites.
I also own many of Tata / BP’s core product domains such as -
SolarHotWater.in
SolarInverters.co.in
SolarLantern.co.in
SolarLantern.in
SolarLanterns.co.in
SolarLanterns.in
SolarPanel.in
SolarPanels.in
SolarPowerInverters.co.in
SolarPowerInverters.in
SolarStreetLight.co.in
SolarStreetLight.in
SolarStreetLights.co.in
SolarStreetLights.in
SolarWaterHeater.co.in
SolarWaterHeater.in
SolarWaterHeaters.co.in
SolarWaterHeaters.in
SolarWaterHeating.in
With the middle class population of India growing at a rapid rate and expected to be larger the the total population of the US within the next 10+ years, I think there are some very exciting times ahead for the Indian domain name market.
Jeff | Jun 5, 2010 | Reply
Excellent news Ed!
Oz Domainer | Jun 5, 2010 | Reply
Thanks Jeff,
I hope you and the family are all happy and healthy.
Mate hard to believe that it was 12 months ago that we were sharing a room together in Amsterdam at the Traffic ccTLD conference.
I have been very focused on the .Com.AU name space at the moment as there is quite a lot of action in sales happening at the moment but Indian names
are still one of my growth favorites.
Cheers
Ed
Andrew Douglas | Jun 9, 2010 | Reply
Congrats on the increased traffic! I’m curious now that you are being ranked on the first page of google.co.in for some great keywords, can you provide any info as to how well the exact match counts using adwords.google.co.in keyword tool (or choosing India from the list of countries) actually corresponds to traffic? For example, [Solar Panels] had 8k local exacts last month according to the adword tool for India. That seems way low if you are getting “thousands” of visitors from being #5 or so for that search term. Obviously if those keyword exact counts are low in comparison to the actual traffic you are getting, then that will impact valuations considerably. If you’d rather not discuss publicly, feel free to shoot me an email. Thanks!
-Andrew
Chirag | Jun 16, 2010 | Reply
This now opens up some possible opportunities for me to either sell the domains to these companies or enter into some type of JV partnership with them.
Oz Domainer | Jul 4, 2010 | Reply
Hi Andrew,
Don’t forget that the term “Solar Panels”is just one “Exact Match” keyword we are talking about there relating to Solar Panels and my traffic is coming from hundreds of other long tail “Solar Panel” related keywords as well.
Such as “solar panels cost in india”, “solar panel costs”, etc and there are over 304 keyword phrases listed in my Google Analytics report.
Hope that helps.
Cheers
Ed