Premium Domains My Ass!

OK, I have had a gut full of people using the phrase “Premium Domain/s” to describe their piece of crap domain names!

Every time I look in forums or on domain blogs there seems to be some dickhead trying to flog their worthless domains to some poor unsuspecting domain newbie that gets sucked into the who “Premium Domain” bullshit. Excuse my French but this reeeeeeally pisses me off.

Trust me on this one, does not class as a “Premium Domain” in my books.

People who are new to domains and reading this blog, please please please!!! DO YOU RESEARCH before you hand over your cash for these rubbish domains.

I could go and register 100 new hand registered names that are better than 80% of the crap that I see being bought and sold in the domain aftermarket. STOP and THINK! before you buy a name, ask yourself, Is this a generic word or phrase that is being searched on in Google or the other Search Engines or is it just some made up crap that someone thinks is a great idea and is sure to catch on one day or be “Brandable”.

Sorry to rant on guys & girls but this has just gotten beyond a joke and I had to say something.

PS. My above Premium Domain is for sale for a limited time only for the bargain basement price of just US$10,000!

Any takers???



26 Responses to “Premium Domains My Ass!”

  1. Vinny O'Hare September 6, 2009 8:00 pm

    I agree completely, I am seeing more and more .info and .biz domains that the seller is listed as a premium domain.

    I feel sorry for the people that are actually buying these things that are worthless and always will be worthless.

  2. John September 6, 2009 8:19 pm

    What annoys me most are these folks using terms like “generic keyword com” or “” in thread titles, and when you actually open the sales-thread you find domains like “” and “” …total waste of time, and I’ll no longer read post not stating the name for sale in the title.


  3. RKB September 6, 2009 9:53 pm

    Well said…..I feel just same as you.
    Everyone calls their crap premium :)

  4. Oz Domainer September 6, 2009 11:59 pm


    Some great points John, Thanks for your thoughts.


  5. Oz Domainer September 7, 2009 12:00 am


    My mate Vinny!

    Tell them they are dreamin! Vin


  6. Jeff September 7, 2009 12:24 am

    Will you accept $9,000 for LOL, great post.

  7. Randall Brown September 7, 2009 1:36 am

    Yes, the forums are overrun with new people getting on and going, Premium Domain, Generic Word, and other bs to pull you into the thread once you get there. There is some crap like… or and they just plain and simply suck. I dont buy domains on forums anymore even now I have a forum. I find that 90% of domains that are listed on forums are all priced by Estibot or WebsiteOutlook, and they are over priced from what they are really going to sell at $regfee or below.

    Don’t get me wrong you can find some dandys on Namepros and going at good prices, but You really have to search for them and Like Ed said do your research before you buy it.


  8. Oz Domainer September 7, 2009 1:52 am


    $9500 and its a deal mate! LOL


  9. Felipe B September 7, 2009 2:37 am

    Agree completely: !

    “Premium” is such as relative term, NOT a quantitative one. ! we all must understand this first !

    Now, at least in this latitudes (Mexico and Latin-america) besides the ones trying to catch newbies and unsuspecting buyers, the general issue is that there is an urgent need for:

    a) Education for people on the subject.
    b) An overall better criteria to define or consider a domain as “Premium”. Something a bit more objective and further from guessing.

    Just recently I read a thread on a local forum regarding this same issue. Everybody calls their stuff as “premium”, they even make lists of “premium names”, even more, they have invented the term “semi-premium”.

    To me this is outrageous since there is absolutely no sense in the metrics between the people who state their premium-ness, going from flat-crappy names up to -very few- decent ones, from my point of view, at least.

    Who cares to state their criteria for premium-ness of a domain name ?

    For me, these may be main points:

    a) The name itself, a generic word, maybe in the local language that gets a high traffic number (natural) and/or also is a highly searched word or phrase. (What is high traffic number anyway?)

    b) A word or phrase which happens to get lots of traffic for some reason. The premium-ness of the name is not by the word itself which may not be even be a recognizable word in the language. But for its traffic and maybe its business model behind the name.

    c) The final deal: A domain’s value is nothing, up unto the moment it is sold/bought. Up unto the instant that someone is willing to pay “x” and the seller is willing to accept that “x” amount. Everything else is speculation, gossip, wishful thoughts, negotiations, even a betting game.

    d) Location: Ah, there is something important, the namespace and location where you are operating: Is it “premium” on the arena ? or “premium” in your local ccTLD arena? or “premium” within an industry sector?…See, still relativity comes in.

    At the end, objective research of the name in question is a must knowing that the “premium” qualifier, at the end, could be saying nothing about the name. What is premium for you, may not be premium for me and the other way around.

    A few more cents to the topic.

    Kind regards from Mexico City.


  10. Shane Cultra September 7, 2009 2:37 am

    All the junk that you are bitching about is what makes the truly premium domains premium. Bido is a perfect example. Its turned into a garage sale of junk domains yet mixed in those domains are some real gems. Long and short, you have to go through the junk and have the knowledge and experience to realize where there is value. Just be glad there are others interested in domaining, otherwise you would have nobody to dump your junk on.

  11. Patrick McDermott September 7, 2009 7:58 am

    RKB says: “Everyone calls their crap premium”.

    I just regged “”.

    On sale for just $10,777.

    Thanks RKB. :-)

  12. Mark September 7, 2009 10:23 am

    On a related note, just want to say something which I have suggested to Moniker on a couple of occasions regarding appraisals.

    You see, as you probably know, Moniker have a portfolio lock feature and they also claim to of never lost a domain. So I was thinking they should back that up with an insurance policy… because you know, if they ever had to pay out, for sure they would not want to pay out $XX million when it’s actually worth nothing.

    I know their appraisals are recognised by the IRS but I think something like this would bring a lot more legitimacy to this business. A put-your-money-where-your-mouth-is philosophy.

  13. Oz Domainer September 7, 2009 12:01 pm


    Some great points you have made here Filepe!

    I think research is one of the critical factors in this game, both before you register a name and before you buy a name in the aftermarket.

    Thanks for your thoughts.


  14. Stephen Douglas September 7, 2009 7:34 pm

    Yo Ed… great post! I suppose you hit a few Fosters before going off on the shovelheads that try to sell their 23 alphanumeric domains with three hyphens and ending in “.biz”.

    What you didn’t do, or anyone who responded, was post a domain name that everyone could “rate” on a scale of 1-10 on how close to a real “premium” domain the domain is. Felipe’s comment about relative assesment notwithstanding, I will step forward to volunteer for this brutal mission and blatantly offer up one of my domains for an example:

    This would be a domain name that I personally would rate just on the “bottom edge” of being a Premium domain, so nobody would be able to accuse me of throwing a “ringer” into the test, where we all would know it was a Premium if we had over 2 years experience in the business.

    Okay, here’s the domain:

    -19 characters
    -Geo specific
    -Generic energy noun/subject
    -Burgeoning business technology

    I say it’s Premium if it’s worth more than $3,000.

    I think this domain name is. What’s your assessment?

    (For those of you who think my post is self-serving, it’s not. I have my own blog where I could have posted this followup. Both Oz and my blog were rated recently to be among the top 12 domain blogs. I posted this “Premium” domain test because I truly want an Aussie’s take on the domain, and anyone elses)

  15. Teahupoo September 7, 2009 10:09 pm

    I so agree, and I love the colorful language!

    SO easy to breeze over to the adwords tool and check exact match searches. I routinely find domains in excess of 5000 exact match searches for products and I know with exact match generic keyword dot coms I can rank them easily.


  16. Mr. Joe DOMAINS Saladino September 7, 2009 10:33 pm

    also on the other side of the coin, contrary to your beliefs and educational level are those domains which are .im etc…., which may very well carry a high value one day if not already ie;, and you are downplaying these domains cutting your own stupid nose off despite your face! A premium name for all the foolish skeptics here is WHATEVER the buyer considers it thus by way of supply and demand causing others with similar interests to job on board etc.. All of you CLOWNS who claim this domain extension or that one isn’t good and this and that BS only .com .ocm yeah DUH .com is the trick will end up if not already but DEFINITELY over this decade losing out MAJOR league when the real intelligent domainers think outside of the box and get all those domains your putting down like FOOLS you are putting it lightly of course!

  17. Morgan September 8, 2009 3:09 am

    Great – post Ed – I agree 10,000%! Amazing how many people don’t take the time to understand domain value. If you want to be in the Domaining Industry – take the time to figure-out who much domain names are selling for. I always tell people to use DNJournal and NameBio to get a feel for domain prices before just assuming that they have a portfolio of premium domains.

    Right on Ed – I’ve been meaning to write a post like this for a while too :)

  18. Laurentius September 8, 2009 4:13 am

    Take it cool, people!
    Their money, their funny.
    There is a chance there also:
    “crap” names, “crap” end users.
    Everybody has dreams, ambitions, a whole life, etc behind the facade.
    Don`t lose your time and energy with that.
    Humanfellows too…
    Good luck

  19. Oz Domainer September 8, 2009 11:05 am

    @Stephen Douglas

    No Stephen, No alcohol involved in this post! And just so you know hardly anyone in Australia drinks Fosters beer, that is the stuff we ship off over to other countries while we drink their really nice bear! LOL

    In regards to your domain I am not sure that it is a Premium name in my book but this is just one mans opinion and you may find a buyer tomorrow who will offer you thousands for it.
    If I were the buyer I would go for as it seems to be more commercially / company name focused.

    For eg. I own which gets about 20-30 type-ins per day for that phrase, If I had I am pretty sure it would not get as many. I have been offered mid $X,XXX for but I am keeping hold of it for the moment.

    It still comes down to what the seller and the buyer agree upon for a price and if you asked me 12 months ago if I thought was worth US$750,000 I would have said no way.

    The names that I am having a go at on this post are all the ones that don’t even deserve to called a domain name let alone Premium. So there may be a buyer out there for your domain name it just may take a while to find them, but I hope you get a fair price for your name.



  20. Oz Domainer September 8, 2009 11:28 am


    Cheers Mate! As you can tell I had seen one to many Premium Domains for sale that day that were far from Premium so it prompted me to blog!

    Thanks for your comments and good luck with, I look forward to seeing it all unfold.



  21. September 8, 2009 11:42 am

    Are you talking about Woops, did I say that out loud.

  22. Stephen Douglas September 8, 2009 9:13 pm

    My good buddy Ed, I get ya on the domain evaluation.

    Do you have a preference on how you would purchase domain phrasings?

    1) Adjective/Adverb/ to the Noun/Subject?
    2) Noun/Subject to the Adjective/Adverb?

    I prefer #1, although on hot domains I buy both if I have an OOTB chance.

    As far as Fosters, I said that as an inside joke, cuz my aussie surfing buddies said they never drank that stuff! They actually preferred the mexi beers, Coronas, Dos Equis, Pacifico, etc. Thanks for nailing that fact down for me with confidence (Don’t drink Fosters, because Aussies don’t drink it)

    I’m interested in your take on the noun/adjective switch for domain phrasing…

    cheers mate!

  23. stephen Douglas September 8, 2009 9:16 pm

    Ed, forgot to say: and even the reverse would work well for you. I didn’t check to see if the reverse was available, but if you’re getting 20 uniques daily, go check it out!

    Try “Australian” as your subject too.

    Thanks for your input, mate.

  24. Oz Domainer September 8, 2009 10:59 pm


    Already checked & several years ago at the time I registered

    “Mining Jobs Australia” is the most searched on phrase according to Googles Keyword Tool so I am happy with that.

    In regards to

    1) Adjective/Adverb/ to the Noun/Subject?
    2) Noun/Subject to the Adjective/Adverb?

    I don’t have a strict rule, If the are new reg names I will get both if possible, otherwise on go on most popular way the phrase is searched on as that would seem to make more sense as it is what the general public are demonstrating is the more common way of using the phrase. But most of all it needs to flow and make sense when I read out the name but that may just be me ! :-)

    And yes just so we are very very clear, Fosters Beer Sucks big time IMHO. Much prefer European beer and Australia Wheet Beers from a company in Fremantle Western Australia called Matilda Bay who make fantastic beers, check out the website.




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